#18: What's My Take on Biz Dev?

Can anyone fit their view on something as complex as business development into one newsletter? I tried.

Feb 16, 2024

∙ Paid

If I were to start an agency now, in 2024, I'd hire a full-cycle sales manager responsible for generating their own pipeline, handling sales calls, and closing deals. From several previous newsletters (#7, #13), early on, your lead generation will consist of semi-automation (cold email, LinkedIn outreach, Twitter, Upwork) and thought leadership (content…

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