#19: First Impression Lasts: Perfecting Client Onboarding.

Setting the stage for a long-lasting relationship with your clients starts with the handoff up until the kick-off. Here is how Belkins is doing it.

Michael is such a nice guy, with loads of experience, charisma, and 18 fantastic episodes of this newsletter. But here's the twist, did you expect him to post the 19th?

Don’t worry, he won’t disappear from the public eye forever like Bobby Fischer (or should I say Jerome Salinger, given the nature of the craft?). After newsletters about sales come account management, so we've decided that I will step in and share some knowledge about Account Management, being the frontrunner in this topic.

Now, you might be thinking, "Why should I keep reading, and who's this guy anyway?" You have an absolute right to do so, but hold on a second. "Romans, countrymen, and lovers! Hear me for my cause, and be silent that you may hear." These are the words of Brutus in Shakespeare's play "Julius Caesar." It's been more than 1500 years since the fall of the Roman Empire (and I didn’t kill Caesar), but the core message remains the same: I have something to share that I believe may be useful. So, if you have…