#27: My Predictions for the Role AI Will Play in B2B Marketing
A deep dive into how AI is reshaping B2B marketing, what it means for the future of work, and how both companies and contributors can win by focusing on fundamentals.
To understand the role of AI in marketing, I want to start with Geoffrey A. Moore’s technology adoption curve.
This framework helped me clarify why some people embrace AI easily, while others remain skeptical and hesitant to use even the most basic AI tools in their daily work.
