#29: The 3 Big Marketing Fundamentals I've Learned in the Past Year and How They Shaped My Understanding of the Game

Marketing is just continuous conversation with buyers, find your natural channel strength, know your audience deeply, and be patient because everything takes 5x longer than expected.

All great companies have great marketing. Marketing tells a story of your company, makes people fall in love with your mission, and most importantly builds trust and shows expertise. Marketing builds brands.

In B2B, we've always put marketing as secondary, having word-of-mouth and referrals as our key channels to grow business, not realizing that early investment in marketing baked into your business model will allow you to keep this investment throughout your company lifetime.