#30: PART 1 - Modern Marketing Playbook for Non-Marketers. Everything Easy You Need to Know About Complicated "Omni"
The non-marketer's guide to building an omnichannel strategy that actually works without the BS, complexity, or need for a marketing degree.
I should just write a book.
That's the first thought I had when thinking about opening the "Omni" newsletter. It's just too much of everything to talk about when deploying Omni.
Like me, other executives probably think the same when reading this or any other marketing BS whitepapers and articles on "State of Marketing 2025," what playbook to leverage, or just generally don't read it and delegate to their head of marketing or CMO.
Who will work with what they have, which usually is:
Lack of resources
Vendors that don't deliver
Teams that want a raise
Tech partners like Google or LinkedIn always creating additional challenges with their new updates
Something is always breaking
Generally, projections and reality are far apart
Well, that's life. And it's beautiful.
