#24 Announcing the Next 20 Titles
Returning needs to be done in style. My way? Laying it all out upfront—what I’ll be working on, what’s coming next. Committed and ready to go!
It’s been six months since I last posted here. Although this project has brought great results to me—securing a few very valuable partnerships and gaining earned media traction—I haven't quite managed to get back into writing. But now, I’m ready.
A lot has happened in the past six months. I’m also on the lookout for a few more deals, so why not start writing again? Keeping it honest and practical.
Alina Vandenberghe, CEO of Chili Piper, signed up for my newsletter early on and left me with a message that has stuck with me to this day:
"I want to see how good your writing will become later."
The next 20 editions mark the next chapter of this journey. I’ve thought about topics that excite me and where I can provide the most value. Below is the roadmap I’ll be following:
Coming out about problems in the industry. What's the big problem with outsourcing SDRs, and how am I trying to solve it?
Competing in professional services: How to treat and win against the competition.
My predictions for the role AI will play in B2B marketing.
Why sales-owned organizations are transforming into marketing-led ones.
The 3 big marketing fundamentals I’ve learned in the past year—and how they shaped my understanding of the game.
How to deploy an omnichannel program if you’re not a marketer. Everything easy you need to know about complicated "Omni."
Road to world-class marketing: Building smart cross-channel strategies that optimize spend while generating more leads.
Full-cycle sales will be the go-to method for mature mid-market companies. Why is that?
You think the client knows better? They don’t. Why in-house teams are losing to specialized service providers.
People-first approach in building great companies. It’s not what you think.
Journey-based approach in client acquisition. What I didn’t know.
Working in a top professional service firm: How to grow through the ranks.
You cannot speed it up. Why making your first $1 million is harder than taking it from $1 million to $10 million—and when most founders fail.
Relevancy vs. personalization. Why the former always wins.
Masterclass on 1:1 personalized outreach prepared by one of my partners.
My professional philosophy: Get shit done. 10 principles it’s built on.
The hard truth about building your first team—no one talks about it.
Proud to feature all the different brands I’m working on.
The CEO job is the hardest—and here’s why. Try doing it for 10 years.
I know marketing - that’s why I dislike it.
This edition is a quick update to get everyone back on my platform, welcome those who signed up while I was away, and reaffirm my commitment to this journey. Keeping it honest and practical
The first edition in this new series is coming soon!