#25: Coming Out About Problems in the Industry - PART 1
What’s the Big Problem with Outsourcing SDRs—and How Are We Trying to Solve It?
A new industry is called “new” for a reason—you don’t fully understand all its ins and outs before diving in.
When I started my journey in B2B lead generation 10 years ago, I’ll be honest—I didn’t put too much thought into it. I wasn’t weighing every risk or overanalyzing my decision. Like most people, I made my choice based on three simple factors:
What I was capable of doing.
Whether this industry was growing.
How expensive it was to get started.
For example: Starting an AI company is 10x more expensive than launching a marketing agency. But on the flip side, scaling an AI company is 10x easier once you gain traction.
The outsourced SDR industry has been around for a while now, and if you’ve been in close contact with it long enough, you’ve probably seen the same argument over and over:
“Outsourced SDRs don’t work.”
And honestly? Most of those arguments are valid.
But my job today isn’t to repeat what’s already been said.
Instead, I want to provide a short but honest assessment of what can ac…
