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Dave @ Shortlist's avatar

Very cool - I haven't seen many places lay out the numbers so transparently. Something we're trying to do.

Some of our clients don't pay every month. It's just the nature of the business. Sometimes they maybe skip a month or two and then come back. Not sure how to think about this with churn. Any suggestions? Should we just come up with a rule and stick with it (Churn would be a customer who hasn't paid us in the last 60 days), type of thing?

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George Toria's avatar

You list "Outbound" and "Direct" as separate channels. What's difference?

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