#20: The Best in Class Account Management

Building an Exceptional Account Management Team: Recruiting, Key Roles, and Core Metrics. Today, we're shedding light on the inside processes employed at Belkins.

Many TV series start with a recap of what happened in the previous episode. Here's a quick catch-up for those who missed my last newsletter and for those wondering "Where is Michael?"

Last week, I delved into the topic of perfect client onboarding. We discussed the process itself, the structure of calls, playbooks that can be used, and all the nuances leading up to the actual kick-off.

Today, we'll talk about the essential steps for crafting a team capable of effectively representing your brand to clients. While I'll primarily focus on building an Account Management team tailored for service businesses like Belkins, many of the insights shared are universally applicable across various industries.