#26: Competing in Lead Generation—How to Treat and Win Against the Competition
How lead generation agencies can strategically compete—by differentiating where it truly matters, refining their strengths, and outpacing competitors.
During the gold rush, it wasn’t the gold diggers who made the most money—it was the shovel makers.
The same holds true in the outsourced lead generation space—companies like Apollo and Instantly (the modern-day shovel makers) generate more revenue than most lead gen agencies combined.
There’s no shortage of gold diggers in this industry—lead gen agencies hungry for success. But the reality is:
Margins are razor-thin—typically between 5% and 15%.
Operating costs and customer acquisition costs are rising every year.
Only the most desperate agencies are making any real money—and even then, barely.
I’ll be honest—Belkins is one of the “desperate” ones.
We’re pushing hard, scaling aggressively, and yet—we still don’t make as much as we eventually will.
We just need to get a little bit bigger.
