#30: PART 2 - Modern Marketing Playbook for Non-Marketers. Everything Easy You Need to Know About Complicated "Omni"

Part 2 of the non-marketer's guide to building an omnichannel strategy that actually works without the BS, complexity, or need for a marketing degree.

Are we rolling? 🎬 PART 1 if you missed it.

Think about your marketing as a mechanism for building touchpoints with prospects.

The equation is simple: More touchpoints → Stronger brand recognition → Higher engagement rate → Increased likelihood of them talking to you first

You can build touchpoints via any channel at your disposal.

The Current (Broken) Approach

Most outbound teams cycle through leads once every 3 to 6 months with a cadence of 3-5 steps.

That's not enough.

Cadences of more than 5-10 steps become annoying for people, because most follow-ups after 3 always go like this:

• "Did you see my email?"

• "Putting this on top of your inbox"

• "ANSWER ME"

The result: With this approach and no other marketing channels except direct outreach being implemented, you literally just touch the surface and move on to another batch, not being able to establish brand presence.