This is my last newsletter covering marketing topics.
Most of you read me for sharing insights on building agency businesses, or how we built Belkins to the leader in our industry. But to be honest, at the end of the day, I'm personally most proud of our marketing accomplishments rather than boasting about operational efficiency, HR genius, or technological superiority in building great agencies.
Although we've done some great things in all those aspects—if we hadn't, we wouldn't be called the best—personally I do think that marketing and brand creation has been our most daring and rewarding initiative thus far.
We've always been punching above our weight with no one to guide us or help in difficult situations. If we fuck up, well then we know who will pay the bill.
