Building an Exceptional Account Management Team: Recruiting, Key Roles, and Core Metrics. Today, we're shedding light on the inside processes employed at Belkins.
We always begin with a 3-month contract and strive to renew for an additional 3 or 6 months at minimum. While there are occasional exceptions where we extend on a monthly basis, our standard practice ensures an initial period of at least 3 months. Through testing, we've found that 1-2 months are simply not enough for ramping up and demonstrating results.
That makes total sense. As for the guarantees, what's the best way to position? No guarantees, Money back guarantees, extended service till the quota is met?
This largely depends on the nature of your business. However, offering strict guarantees in sales and marketing can be extremely challenging, especially when tied to a deadline. There are too many variables beyond your control, and the end result often depends on external factors. Additionally, offering refunds may not make sense, as in our case there are many deliverables involved besides the number of appointments, such as domains, mailboxes, databases, and content.
Therefore, offering an extended service may be the best option. However, it's crucial to ensure that time limits are clearly defined and that the service does not extend indefinitely.
Thanks for sharing this, Alex. Do you guys have minimum contract lengths to reduce churn or is it fighting for results every month?
We always begin with a 3-month contract and strive to renew for an additional 3 or 6 months at minimum. While there are occasional exceptions where we extend on a monthly basis, our standard practice ensures an initial period of at least 3 months. Through testing, we've found that 1-2 months are simply not enough for ramping up and demonstrating results.
That makes total sense. As for the guarantees, what's the best way to position? No guarantees, Money back guarantees, extended service till the quota is met?
This largely depends on the nature of your business. However, offering strict guarantees in sales and marketing can be extremely challenging, especially when tied to a deadline. There are too many variables beyond your control, and the end result often depends on external factors. Additionally, offering refunds may not make sense, as in our case there are many deliverables involved besides the number of appointments, such as domains, mailboxes, databases, and content.
Therefore, offering an extended service may be the best option. However, it's crucial to ensure that time limits are clearly defined and that the service does not extend indefinitely.