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#28: Why sales-owned organizations are transforming into marketing-led ones
Why your outbound strategy needs to evolve, and how sales-owned orgs are turning into marketing-led machines to cut CAC, build trust, and actually…
May 2
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Michael Maximoff
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#28: Why sales-owned organizations are transforming into marketing-led ones
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April 2025
#27: My Predictions for the Role AI Will Play in B2B Marketing
A deep dive into how AI is reshaping B2B marketing, what it means for the future of work, and how both companies and contributors can win by focusing on…
Apr 9
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Michael Maximoff
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#27: My Predictions for the Role AI Will Play in B2B Marketing
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March 2025
#26: Competing in Lead Generation—How to Treat and Win Against the Competition
How lead generation agencies can strategically compete—by differentiating where it truly matters, refining their strengths, and outpacing competitors.
Mar 18
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Michael Maximoff
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#26: Competing in Lead Generation—How to Treat and Win Against the Competition
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February 2025
#25: Coming Out About Problems in the Industry - PART 2
What’s the Big Problem with Outsourcing SDRs—and How Are We Trying to Solve It?
Feb 28
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Michael Maximoff
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#25: Coming Out About Problems in the Industry - PART 2
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#25: Coming Out About Problems in the Industry - PART 1
What’s the Big Problem with Outsourcing SDRs—and How Are We Trying to Solve It?
Feb 28
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Michael Maximoff
6
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From Zero To Agency Hero
#25: Coming Out About Problems in the Industry - PART 1
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#24 Announcing the Next 20 Titles
Returning needs to be done in style. My way? Laying it all out upfront—what I’ll be working on, what’s coming next. Committed and ready to go!
Feb 11
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Michael Maximoff
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#24 Announcing the Next 20 Titles
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May 2024
#23 Our Hero Vision
The outline of Belkins' ambitious plan to reach $100M in revenue by 2030 through expanding service offerings, consolidating with other agencies, and…
May 16, 2024
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Michael Maximoff
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#23 Our Hero Vision
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March 2024
#22 Final Thoughts on Client Management
Like Bob Ross putting the final touches, I'd like to compliment Alex with a few thoughts of my own. It's a continuous journey of learning, adaptation…
Mar 22, 2024
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Michael Maximoff
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#22 Final Thoughts on Client Management
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#21: The Art of Conversation
Mastering client communication & presentational skills. Understanding the nuances of maintaining transparent, open, and effective communication lines…
Mar 15, 2024
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Alex Sribnyi
5
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#21: The Art of Conversation
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#20: The Best in Class Account Management
Building an Exceptional Account Management Team: Recruiting, Key Roles, and Core Metrics. Today, we're shedding light on the inside processes employed…
Mar 8, 2024
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Alex Sribnyi
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#20: The Best in Class Account Management
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#19: First Impression Lasts: Perfecting Client Onboarding.
Setting the stage for a long-lasting relationship with your clients starts with the handoff up until the kick-off. Here is how Belkins is doing it.
Mar 1, 2024
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Alex Sribnyi
7
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#19: First Impression Lasts: Perfecting Client Onboarding.
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February 2024
#18: What's My Take on Biz Dev?
Can anyone fit their view on something as complex as business development into one newsletter? I tried.
Feb 16, 2024
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Michael Maximoff
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#18: What's My Take on Biz Dev?
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